We are delighted to announce that Breca Swimrun has partnered with running brand inov-8 for our 2017 swimrun series.
Swimrun is a sport apart. Born in Sweden in 2002, it’s now one of the fastest-growing sports globally. Events take place in some of the most beautiful and remote parts of the world, pitting teams of two against trails, crags, and icy bodies of water. Whilst the sport attracts the world’s best adventure racers, triathletes, runners and swimmers, the experience of swimrun is impossible to find elsewhere.
It’s a sport that places unique demands on your shoes. They need to perform across craggy hilltops, mountain tarns, rugged trails and glittering lakes. The athletes’ interaction with these landscapes is central to the Breca Swimrun experience, and in inov-8 we found a partner that shared this ethos.
“inov-8 is the ultimate swimrun shoe,” says Ben de Rivaz, the Breca Swimrun race director.
“They are perfectly adapted to the diverse conditions you’ll encounter in a swimrun race. Their lightweight, minimal design mean they are fast in the water and drain quickly, and their unsurpassed grip will support you on even the roughest of transitions.”
Founded in 2003 in the UK and with its roots firmly etched on the Lake District’s muddy fells and trails, inov-8 has carved an international reputation for designing off-road running footwear with unrivalled grip as well as award-winning apparel and equipment.
Michael Price, director of product and marketing for inov-8, said: “We are delighted to be partnering with Breca Swimrun. Throughout 2017 we are investing in both swimrun and trail running communities, helping inspire competitors of all abilities to push their boundaries.
“We know how important underfoot grip is to swimrun competitors and with shoes like the iconic X-TALON we have fast-draining footwear which provides the best traction possible over all types of ground. See you on the start line!”